— Expands Addressable Market, Targeting Israel’s Vegan-Friendly Consumer Base —
VANCOUVER, British Columbia — May 24, 2023 — PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) (“PlantX” or the “Company”), the digital face of the plant-based community, operating a one-stop shop for plant-based products, today announced that it has launched its Israeli e-commerce site at https://plantx.co.il/.
Israel is one of the most vegan-friendly countries in the world, called the “World’s Vegan Capital” by the Jewish media source: The Forward. According to various reports, in excess of 5% of the Israel population is vegan.
PlantX, has taken a significant stride towards its global expansion strategy by launching its vegan grocery website in Israel. With a steadfast commitment to promoting a sustainable and compassionate lifestyle, PlantX aims to make plant-based products accessible to a wider audience in Israel. This strategic move capitalizes on the growing demand for vegan alternatives and offers Israeli consumers a convenient and user-friendly platform to explore a diverse range of plant-based grocery items. By providing an extensive selection of high-quality products, including fresh produce, pantry essentials, and innovative plant-based substitutes, PlantX reinforces its dedication to fostering a healthier and more environmentally conscious world. This exciting endeavor in Israel marks a pivotal moment for PlantX as it continues to spearhead the global plant-based movement.
“The vegan population in Israel is growing rapidly, more than doubling in the last 15 years, and our ability to reach this large and devoted audience is key to our growth strategy,” said PlantX CEO, Lorne Rapkin. “There is significant overlap between vegans and those who keep Kosher, further supporting the growth of the Israeli vegan community. We are excited to directly target this consumer base with a new, Hebrew website.”
About PlantX Life
As the digital face of the plant-based community, PlantX’s platform is a one-stop shop for plant-based products. With its fast-growing category verticals, PlantX offers customers across North America more than 5,000 plant-based products. PlantX also has other brands in the PlantX portfolio including a juice brand, a coffee company, a plant shop, and brick-and-mortar grocery stores. PlantX uses its digital platform to build a community of like-minded consumers and, most importantly, to provide education. PlantX’s digital presence eliminates entry barriers for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier, and happier life.
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